Facebook Photo Size Guide 2019
Let’s
start with the biggest social media channel there is – Facebook!
With more than 1.5 billion users logging on each day, Facebook offers unlimited opportunities to
capture the hearts and minds of your target audience with visual content.
So –
how exactly do you get the sizes right ?
First,
start with your cover photo – the aspect ratio here should always be 16:9. This
proportion will work to either 1920 x 1080, 1640 x 923, or 1200 x 675 pixels
depending on your preference. Remember that the bigger you go with your file
size, the better the quality will be.
Keep
that tip in mind with all of your Facebook photos. Size does count. Even
Facebook photo posts can be as large as 2048 x 2048.
Here
are the crucial sizes you need to know
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Twitter Photo Size Guide
2019
Twitter
is the ultimate social network for customer feedback and business news. Twitter
is where people go to talk about you and your brand – and even to ask for help.
Twitter might not be as big as Facebook or Instagram, but it’s
still got plenty to offer benefits, with over 300 million monthly active users.
Importantly,
the formatting guidelines on Twitter have changed quite a few times over the
years. To make sure you’re ahead of the game, stick to these sizes:
If
you’re tweeting multiple images at once, then they will appear on a
side-by-side basis. For two images at once, you’ll have a 7:8 aspect ratio.
With three images, you get one 7:8 image on the left, then another two 4:7
images. When you tweet four photos, you get four 2:1 images in grid format.
You
won’t get by for long on Instagram without a strong commitment to great visuals.
Now that there are more than 700 million daily active users
on the platform, you’ll want to make sure that your content looks perfect, with
images that are scaled according to the right size guidelines.
Here’s
what you need to know to get ahead of the Instagram game.
LinkedIn Photo Size Guide
2019
LinkedIn
is the go-to place for professionals who want to network online today. Not only
is it the biggest professional network out there, but it’s also a great place
to go if you’re looking for new job opportunities too.
Since
LinkedIn began using new layouts for personal profiles, it’s become a little
more difficult to figure out your size restrictions. Here’s what you need to
know:
When it
comes to getting the most out of your images on LinkedIn, remember that the
social platform recommends using a high-quality image with very little text.
This will improve your chances of your image appearing properly in all devices!
After
all, there are plenty of employees and employers using LinkedIn from their
smartphones.
Want
proof?
Around 90% of the content
you’ll find on Pinterest is made up of external links. Combine
that with the fact that most of the people who visit Pinterest are actively
looking for products to buy, and you’ve got one heck of a selling tool.
One
thing you need to know is that Pinterest crops any pins that are 2:1 times
taller than their width in the field. However, you can always show off your
lengthy pins in full when your customer clicks on them. Here’s what you need to
know:
YouTube Photo Size Guide
2019
YouTube
is another essential social media platform for the visual age.
Remember, it’s got more than one billion users logging
into watch videos and share content with friends. That means that you need to
have an incredible visual appeal on YouTube if you want to stand out.
Keep
this in mind:
Just
like other social media users, your customers on YouTube are tracking down your
content on a multitude of devices – including their smart television screens
and smartphones. For instance, images on a TV will appear at 2560 x 1440, while
on a smartphone, they’ll appear at about 1546 x 423.
Stick
to these guidelines:
Last,
but not least – there’s still room for Tumblr in this topsy-turvy social world.
One
thing to keep in mind with Tumblr is that although you do have a profile image,
it doesn’t appear very often when you’re on the site. It does appear as a
thumbnail beside your post; however, so that’s helpful. Your theme also plays a
part in how your photo appears, and what it looks like.
Another
useful tip?
Keep in
mind that when you’re uploading animated GIFs, your image restrictions and
sizes may be slightly different than they are with static photos. Here’s what
you need to know:
You
might think of Snapchat as a social media channel, or you may not.
The
jury is still out on that question.
However,
countless companies are finding new ways to connect with their audience through
Snapchat, with filters, engaging pictures and stories. If you’re appealing to
the kind of audience that checks their Snapchat account every day, then you’ll
want to make sure that you’re getting your size guidelines right.
What
that in mind, follow these restrictions:
Is Anything the Same on
All Platforms?
Every
social media channel is different.
Whether
it’s Pinterest, Instagram, or Facebook, each channel comes with its own
audience, its own features, and a unique range of rules to follow.
That’s
why it’s so difficult to keep track of all the different size guidelines for
each of the channels that you want to use. If you cross-promote your company on
multiple platforms, then you’ll have dozens of numbers and aspect-ratios to
follow.
If
you’re wondering whether you can get by with a “one-size-fits-all” approach,
here are some best practices that work on basically all social media platforms:
·
1:1 or square photos at a minimum size of 1200 x 1200 work
perfectly for both Instagram and Facebook square posts. These photos are also
great for LinkedIn and Twitter too – as long as you can keep critical elements
away from the bottom and top of the picture.
·
Squares can be posted anywhere: We’ve yet to find a social media
site that doesn’t take square photos. If in doubt with your image shapes –
stick to the square. Squares are even available to post on Pinterest – although
the 4:5 aspect ratio can be a little bit more appealing. With 4:5 you take up
all of the height in the feed to attract more eyes to your posts.
·
Link Posts: On Facebook, LinkedIn, and Twitter, you’ll find that
all three social media channels recommend post sizes of 1200 x 628 pixels for
linked posts. This is an aspect ratio of 1:91:1. If you multiply the width of
your content by . 524, you’ll be able to get the perfect image height for your
link images.
Editing your Image Sizes
The
chances are, most of your images aren’t going to be snapped at just the right
size for your preferred social media platform. Of course, if you’re taking
photos on your smartphone through the Instagram app for Instagram, then you’re
probably not going to need to do any cropping before you post.
On the
other hand, if you’re using your smartphone for any other channel, for raw
Instagram photos (not on the app), or you’re using a DSLR camera, you might
need some help.
Tools
like Adobe Photoshop are excellent for cropping and editing your images to
perfection, but they can cost an absolute fortune to run. On the other hand,
there are a handful of free sites online that can help with your size
management too.
For
instance, Canva has an

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